Trust is the currency
that produces demand.
Most companies don’t have a lead problem.
They have a trust problem.
Leads are the oxygen of opportunity—but in today’s B2B market, cold leads close at under 3%, and executive-level demand is harder than ever to generate at scale.
There is a better way.
Most founders believe they have a growth problem.
What they actually have is an attraction problem.
High-probability deal flow, top-tier talent, and aligned capital are not supposed to require constant effort. When the right infrastructure is in place, they move toward you—not because you chased them, but because trust and signal did the work.
The questions below are designed to help you diagnose whether your growth is driven by leverage or personal exertion.
Diagnostic Rule
0 / 3 FlagsCheck the box if your answer is "Yes". If you select three or more, you are operating with a real constraint—and it is silently costing you deal flow, talent, and capital.
If you stopped actively pushing for deals tomorrow, would high-probability opportunities still come in—or would momentum stall immediately?
If momentum depends on constant effort, attraction is not working.
Are the best partners, hires, and investors finding you naturally—or are you still relying on outreach, chasing, and follow-up to create traction?
When positioning is right, the right people lean in without being persuaded.
When opportunities show up, are they already aligned and high-quality—or are you spending time sorting through low-fit noise?
Noise is a signal that your ecosystem isn’t filtering for you.
Do your advisors, investors, and champions proactively open doors—or are introductions inconsistent and dependent on reminders?
If access requires prompting, leverage hasn’t been activated.
If someone influential heard your company’s name in a private room, would they instantly understand why you matter?
Attraction begins before the introduction ever happens.
Does your leadership ecosystem reliably pull opportunities toward you—or does growth still depend on your personal energy, availability, and persistence?
Founder-dependent systems do not scale.
If you went quiet for 90 days, would the right opportunities still find you?
If the answer is no, you don’t have attraction—you have activity.
The Reality of B2B Growth Today
After analyzing over 1,000 companies and advising more than 400 B2B organizations over 15 years, one pattern became undeniable:
Cold outreach does not scale.
Ad spend does not compound.
And “hoping for referrals” is not a strategy.
The most effective, efficient, and defensible growth driver in B2B is a scalable referral engine.
Yet almost none exist.
What most companies call “referrals” are:
- One-off introductions
- Accidental wins
- Dependent on luck, timing, or a single relationship
The Breakthrough
After six months of focused discovery, testing, and live deployment, we identified a missing layer inside most organizations:
Trust Infrastructure.
Trust Infrastructure is a system that turns relationships into a magnetic pull from the market—rather than constant outbound effort.
When installed correctly, it creates demand for:
- High-quality referral opportunities
- Podcast and speaking invitations
- Strategic partnerships
- Capital opportunities
- Top-tier talent seeking you out
Not because you asked.
Because the market trusts you.
What Trust Infrastructure Is
It is an operating system that:
- 01Sovereign: 3-month Done-For-You service. We build the entire advisory board and referral network for you in 1 week.
- 02Catalyst: Done-With-You interactive workshop. We build the system with you and train your team to manage it.
- 03Accelerator: 12-month Mastermind. Join 9 existing members in a long-term strategic growth environment.
The Invitation
We’re hosting a 90-minute live workshop to walk through exactly how Trust Infrastructure works and how organizations can build it inside their company.
It is a working session where we:
- Show the framework
- Walk through real examples
- Explain how scalable referral engines actually function
- Outline the architecture required to install one
At the end of the workshop, we will open a limited number of private service engagements for companies that want help building this infrastructure directly.
These services are not publicly available.
Why We're Doing This Now
This launch coincides with the growth of our technology platform, MyDeepTrust.ai, which is currently in the middle of a private raise.
Participants who engage early through this workshop and the private service offering will be eligible for participation in a fractional equity pool tied to the technology.
This structure:
- Reduces our need to raise external capital
- Aligns long-term incentives
- Helps offset cost and risk for early participants
Details are shared privately during the workshop.
Who This Is For
You should attend if:
If you want growth to become inevitable, not effort-based, this is foundational.
Equity Pool
Shared Upside. Aligned Growth.
Trust is an asset. We believe early adopters who help validate the infrastructure should share in the value they help create.
Sovereign
3 SPOTS TOTALStrategic Investor Council Member status + Done-For-You Implementation.
Catalyst
5 SPOTS TOTALStrategic Investor Council Member status + Done-With-You Implementation.
Accelerator
7 SPOTS TOTALStrategic Investor Council Member status + 12-Month Mastermind Access.
Next Step
Our first workshop is Friday at 1:00 PM Eastern,
running for 90 minutes.